Lumina
Tuned to how a creator wants their world to look — not smarter, just more accurate at that.
The world in your head
deserves to be seen.
Build it, and it stays yours. It becomes real the moment someone else steps in, and finds you there.
01
Proof
What we've seen
We didn't guess this. We watched it happen.
For two years, Neta ran in China — never launched globally, on purpose. We watched what people do when AI lets them build worlds.
They didn't generate once and leave. They came back. They grew rules, relationships, and entire worlds. One of them, Huai'an Apartment, was built entirely by users. Millions stepped in. It became real because they did.
Priority #1 assets. If real Neta/捏Ta exports are not ready, leave these placeholders — do not fill with generated “fake UGC.”
02
Who
Who we build for
A world no one has seen.
Some people carry a whole world in their head — characters, rules, history — that no one has ever seen. Dungeon masters. Ten-year OC writers. Fanfiction world-builders. No tool was ever built for them.
AI can finally give that world a way out — real enough for someone else to step into.
03
Studio
Neta Studio
Our first product for the world.
Start from a sentence, a character, a map, a novel. The world grows as you talk. AI drafts the structure; you make the calls that matter.
One world becomes stories, videos, roleplay, maps, and portals — all staying in sync as it changes. Studio is early. First paying users arrive with a world already in hand, wanting a place to keep it living.
All five tiles should feel like one world remixed five ways — same cast/palette — so “one world → many works” is obvious. No phone chrome.
04
Stack
Underneath
Three layers, from real use.
Model
Workflow
Skills
Workflows for each kind of work, shaped by real friction.
Runtime
Cohub
Worlds with state, fork, and continuation. Git for worlds. Open-sourcing now.
05
Why
Why we do this
A person who only consumes leaves no trace of themselves.
AI wins at efficiency. We build for the other thing — GitHub plus Disneyland.
GitHub — the trace
What you make can be picked up and carried on.
Disneyland — the encounter
Someone stands in the same world, and what you made gets lived.
The world in your head becomes real when someone else steps in and finds you there.
06
Join
Join us
Hard, open problems.
- 01 How do worlds get better the more people build them?
- 02 How do you ask a creator the half they haven't figured out yet?
- 03 How do you help someone make the call only they can make?